5G technology is becoming more widespread day by day. What was once only seen in flagship models just a few years ago, can now be found in mid-range and even entry-level smartphones today.
Of course, such a rapidly growing market also sparks competition among various companies. For instance, Qualcomm and MediaTek are fiercely competing to secure their spots in more smartphone models.
So, have you ever wondered who is leading this race? A recent study finally gives us the answer. Here are the details…
MediaTek Outgrowing Qualcomm Snapdragon in The 5G Smartphone Market
A study conducted by Omdia has revealed which chipset manufacturer is more successful in the 5G market. According to the report, Qualcomm, which has long dominated the market due to its popularity in flagship phones, has been surpassed by MediaTek.
In the first quarter of 2023, the number of smartphones using MediaTek’s 5G processors was only 34.7 million, but this number increased by 53% to 53.0 million in the first quarter of 2024.
During the same period, Snapdragon-powered devices remained relatively stable, with shipments changing minimally from 47.2 million units in Q1 2023 to 48.3 million in Q1 2024.
If we look at market share, MediaTek is in the lead with 29.2%. Right behind are Apple with 27% and Qualcomm with 26.5%. Other chipset manufacturers such as Samsung, Google, Huawei, and UniSoC collectively account for 17% of shipments.
This share has increased due to the growth of Kirin, driven by the Huawei Mate 60 Pro and Nova 12 series. Certainly, MediaTek’s rise is not without reason. The company’s biggest advantage over Qualcomm is its price.
If you plan to sell a smartphone for around $250 and want to use a 5G chipset, MediaTek is the right partner for you. However, despite MediaTek’s undeniable success, profitability remains a significant issue.
Yes, MediaTek sells many more processors than Qualcomm. Yet, Qualcomm makes more profit per unit sold. This impacts budgets for factors like R&D and growth. A similar situation has been ongoing between Apple and Samsung for years.
Nevertheless, regardless of the background, MediaTek once again succeeds in surpassing Qualcomm.
RELATED:
[embedded content]
This post was originally published on the 3rd party mentioned in the title ofthis site
